Today's Lesson by Charles Lee
Welcome to “Today’s Lesson” by me, Charles Lee. This is where I share my thoughts on business, life and the zen of ruthless marketing. Almost daily. As a trusted marketing and systems advisor and strategist since 1999, many of my clients, friends and colleagues have encouraged m…
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Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel” For example, would it have a bigger impact on you if I wer…
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Have you experienced anything like this?
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1. Identify your ideal market, your WHO. People you feel excited to serve. This doesn't have to be something you're excited personally about (your pass…
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In any business, you’ll spend a certain amount of time on clients who will never pay you. These folks are often referred to as “tire kickers”. Website …
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At some point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a pee…
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Constantly flow your cash back into the areas of your marketing that made you the most money to begin with. Diversification is the grand illusion. Most…
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One of my favorite quotes, by Admiral Hyman Rickover, is “It is necessary for us to learn from others' mistakes. You will not live long enough to make …
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Today's Lesson by Charles Lee


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