Welcome to “Today’s Lesson” by me, Charles Lee. This is where I share my thoughts on business, life and the zen of ruthless marketing. Almost daily. As a trusted marketing and systems advisor and strategist since 1999, many of my clients, friends and colleagues have encouraged m…
Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel” For example, would it have a bigger impact on you if I wer…
Have you experienced anything like this?
1. Identify your ideal market, your WHO. People you feel excited to serve. This doesn't have to be something you're excited personally about (your pass…
In any business, you’ll spend a certain amount of time on clients who will never pay you. These folks are often referred to as “tire kickers”. Website …
At some point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a pee…
Constantly flow your cash back into the areas of your marketing that made you the most money to begin with. Diversification is the grand illusion. Most…
One of my favorite quotes, by Admiral Hyman Rickover, is “It is necessary for us to learn from others' mistakes. You will not live long enough to make …
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