Two Stanford researchers set out to discover which is more persuasive: “I think” or “I feel” For example, would it have a bigger impact on you if I wer…
Have you experienced anything like this?
1. Identify your ideal market, your WHO. People you feel excited to serve. This doesn't have to be something you're excited personally about (your pass…
In any business, you’ll spend a certain amount of time on clients who will never pay you. These folks are often referred to as “tire kickers”. Website …
At some point, every business owner will find herself in a troubling situation. Revenue is down. New clients are scarce. Profits are falling, and a pee…
Constantly flow your cash back into the areas of your marketing that made you the most money to begin with. Diversification is the grand illusion. Most…
One of my favorite quotes, by Admiral Hyman Rickover, is “It is necessary for us to learn from others' mistakes. You will not live long enough to make …
When I was in the military, it always struck me as odd that our equipment was (largely) manufactured by the person who bid lowest on the contract. Alan…
There are three (and only three) ways you can make your business grow in size and in profits: ) Sell to more people. ) Get a larger average dollar amou…
While some start-up entrepreneurs may have a romantic image in their minds about creating their own company and generating millions, the truth is that …
I apply these guidelines to everything I do. I like to think of them as my personal commandments. Do I always hit the mark? No. That’s why I use langua…
What if you could save an hour a day starting tomorrow? That’s 5 hours per week, or more than a half-day off. Imagine closing up shop at 11am every Fri…