“I Think” or “I Feel” – Which is More Persuasive?

Two Stanford researchers set out to discover which is more persuasive:

“I think” or “I feel”

For example, would it have a bigger impact on you if I were to say, “I think this is what you should do” or “I feel this is what you should do”?

They conducted the study by writing two almost identical pieces on the merits of blood donation.

One started off with,…

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